Star Micronics Thermal ID Card Printers
Star Micronics America, Inc.
Over the past three decades, Star Micronics America has established itself as
a leading supplier of small printers, audio components, high-precision machine tools,
and precision parts to the American market and established itself as one of the
most innovative companies in its target industries.
“Star Micronics America was established in 1976 to bring the innovation of our
parent company to the United States. Over the course of the past 30 years, we have
established ourselves as one of the leading Point of Sale (POS) printer companies
in America, providing customers with truly innovative products that address the
needs of the POS market. Also, we have enjoyed strong growth by developing superior
audio components for the automotive, communications, and medical markets,” said
Takayuki “Blues” Aoki, president of Star Micronics America.
Star Micronics America has grown from a single office in New York, NY to a national
company with regional offices throughout the United States supporting its North
American headquarters in Edison, NJ. The key to its growth is remaining committed
to its core values – providing exceptional customer service that complements a full-line
of high quality innovative printers for the POS market as well as audio components.
Over the past three decades, business has changed and Star Micronics America
has maintained pace and leadership through innovation. The printer business has
seen strong growth, due to product innovation. Star Micronics introduced the first
thermal printer – the TSP300 – in 1992, and followed that up two years later with
the TSP400, the industry’s first label printer. In the past two years, Star has
introduced the TSP800RX, a dedicated and secure prescription printer that addresses
the concerns of hospitals, medical doctors, and EMR vendors, as well as the TSP100
futurePRNT™ POS printer with WHQL certification from Microsoft®.
Key to Success
Throughout Star’s growth, Star Micronics America’s management team held steadfast
to two fundamental business beliefs -1) That a company would remain successful as
long as it continued to provide its customers with high-quality products and 2)
That employees were a company’s greatest asset.
Star employees believed it as well. When Star decided to migrate to a distribution
network as its sales channel in the early 1980s, Star’s sales force believed so
much in the quality and potential of its products that some members of the original
sales force became Star distributors and still are to this day.
“Our commitment to meeting the needs of our customers is as strong today as it
was 30 years ago. We will continue to provide the best service and develop innovative
products for our customers so that they can be successful for years to come. That,
in turn, will allow Star Micronics America to maintain its position as a true innovator,
which we have worked very hard to establish for the past three decades” said Aoki.
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